Ascendly in the News

Marshal Davis of Ascendly Marketing, a Houston digital marketing agency, recommends testing your business idea as much as possible before going all in.

Marshal Davis, who consults with A.I. technology, explained that the A.I. system can sometimes "answer how it thinks it should and not necessarily how you want it to."

SEO is important even if your business is doing well! Ascendly Marketing's Marshal Davis says SEO helps companies stay ahead of competitors who are likely already using it.

Marshal Davis from Ascendly Marketing was quoted in an Inc.com article discussing strategies for e-commerce businesses to prevent chargeback losses, such as using fraud detection tools and clearly communicating with customers.

Marshal Davis from Ascendly Marketing recommends a "hub-and-spoke" model for franchise marketing. The franchisor provides core materials and support, while franchisees adapt campaigns to their local markets.

Ascendly Marketing discovered that proposals for e-commerce and SaaS clients converted at twice the rate of other industries. President Marshal Davis plans to focus more on these sectors to boost overall win rates by 30%.

Ascendly Marketing's President, Marshal Davis, was featured in Mailmodo's recent article on email marketing tips. Check out the article for expert advice on improving your email strategy.

In late April, a mysterious new chatbot known as 'gpt-2-chatbot' emerged on the chatbot assessment site LMSYS.org, sparking widespread speculation about its origins.

Discover effective strategies and technologies to combat ad fraud in digital advertising campaigns, including insights on detection, prevention, and minimizing fraudulent activities.

To excel in real estate marketing, agents must identify their market, set a budget, build an online presence, leverage data analytics, encourage referrals, and establish a strong brand.

Ozempic's marketing strategy is shifting towards capitalizing on its viral reputation for weight loss, despite lacking FDA approval for that purpose.

FoMO marketing taps into consumers' fear of missing out, using urgency and exclusivity to drive engagement and sales...

The best lead-generation websites for contractors in 2024, as highlighted by Bob Vila, include Angi, HomeAdvisor, and Thumbtack. These platforms help contractors find construction leads, with features such as refunds for unproductive leads and credits for future purchases, facilitating growth and revenue generation for small contractor businesses.

Prezly's academy highlights the importance of social proof in building trust and credibility, showcasing real-life examples and strategies for leveraging positive customer feedback effectively.

Recently, three high-profile, legacy brands – Ocean Spray, Mars, and Pomi – announced major overhauls of their beverage branding to adapt to evolving consumer desires.

With the rise of AI technology, detecting deepfake videos has become crucial, especially in professional settings. A notable incident involved a significant financial loss due to a convincing deepfake. Strategies for spotting such frauds include observing for unnatural movements, challenging the suspected deepfake with tasks like head turning, leveraging unique shared knowledge, and utilizing AI-based detection software to confirm authenticity.

The GoodFirms Website Construction Cost Survey 2024 reveals that setting up a business website costs between $1,000 and $50,000, with varying development times.

AI revolutionizes SMBs with enhanced productivity, decision-making, and efficiency but also brings job displacement and shifting workplace dynamics.

In a comprehensive guide to small business growth strategies for 2024, eight experienced entrepreneurs share their insights. These strategies range from maximizing online presence and embracing tech innovation to mastering remote team dynamics, smart banking, niche carving, community-based marketing, strategic alliances, and the power of direct mail. These diverse approaches emphasize adaptability, strategic thinking, and a blend of new technologies and traditional methods for sustained growth in a competitive marketplace.

Learn about Facebook Collection ads, a powerful mobile advertising format that can boost conversions and engagement rates for businesses on Facebook and Instagram.

Learn how to ensure a smooth PRM launch with 7 key steps, including partner program solidification, tech stack integration, and user testing. Expert tips for success.

Discover pricing strategies for web design services in 2023, including hourly rates, fixed fees, cost-plus, and value-based pricing models, along with tips from industry experts.

Businesses have used the power of content to build brand awareness and customer loyalty for a long time. Digital media and internet-enabled devices have become a constant part of consumers’ everyday lives — meaning content marketing has never been easier.

As the CEO of The Campfire Circle, an agency for agencies, I talk to agency owners all day, every day. The main pain point that I hear is that agency owners spend a ton of time doing awesome client work and don’t end up with much time to spend on promoting their own agency.

When you’re young, the future is full of possibilities. And if you want to set yourself up for financial success, your 20s can be a powerful decade to build the foundation of your wealth. With the ability to try new things, start investing, or build a business, you can use your 20s to catapult your net worth.

PLG is a business strategy where the product itself takes the lead role in attracting, converting, and retaining customers. Instead of relying heavily on sales teams, you let your product do most of the selling. And this strategy works well for SaaS teams.

According to a new GOBankingRates survey of more than 1,000 people, a majority of the youngest adults would rather risk it all on an entrepreneurial endeavor than stay at their current jobs. Among those inclined to take the leap, nearly half of 18- to 24-year-olds plan to launch within a year.

Millions of Americans graduate from college with crushing debt, salaries too meager to pay back what they borrowed and a desire to live freely and for the moment. But some crafty and ambitious 20-somethings sidestep the pitfalls of entry-level pay and a rudderless lifestyle to build wealth while they’re still young enough to enjoy it.

Greta Gerwig’s billion-dollar box-office success brought Barbiecore to the runway. “Emily in Paris” woke online shoppers from their pandemic-induced loungewear habits. And Gen Z’s blueprint for ’90s style is a copy and paste image of Rachel Green from “Friends.”

Although their careers may not initially resemble office jobs, professional athletes share similar financial needs with the Americans who watch them play. They have opportunities to earn, build wealth and save for retirement. Making smart choices early on can bring benefits later, especially if they face an unexpected event or see a dip in their income. With that in mind, there are numerous lessons to draw from these professionals when it comes to retirement planning.

Backyard pools are the ultimate escapism: They offer hot-weather relief and make any home feel like a vacation. But adding a new one can come with a sizable price tag, depending on what you want to install and the addition of creature comforts like upscale lighting or lavish landscaping.

Thousands of users are expressing frustration on X or review sites, as Facebook’s fight against fake accounts affects innocent bystanders. In case your Facebook account gets hacked or disabled, prepare to be patient and persistent, as its recovery could take weeks without effective customer support, experts warn.

In the short term, these consequences may include exorbitant costs for ransom payments to recover data, lost revenue due to downtime, and legal fees. In the long term, you may experience a hit to your business’s credit rating, which can impact your ability to secure financing in the future.

While dark data has always represented missed value, AI can finally provide the analytics horsepower needed to effectively tap into its potential.

Maintaining healthy relationships with business partners is essential for long-term success. However, one common challenge that can strain these relationships is late payments. Late payments can disrupt your cash flow, hinder your ability to meet financial obligations, and even lead to frustration and tension between you and your partners. Yet, it’s crucial to address these situations in a professional and constructive manner to preserve your partnerships and reputation.

Enticing someone to open an email is the first step, but engaging campaigns should convince them to read, interact, and click through any links. While crafting an effective campaign is a challenge, examples of successful email campaigns can offer useful insight and inspiration.

Accepting credit card payments can be a boon for business. Yet, in 2022, U.S. companies paid $160.70 billion in card processing fees, according to a Nilson Report. Comparing rates between payment service providers can help your organization save money. The best cheap credit card processing companies offer transparent pricing and discounts based on transaction volume.

Trello is a terrific tool for managing and collaborating with team members on work projects and tasks. Visually, Trello's Kanban boards are organizational bliss. You can pack a ton of detail into each card, and they let you know who's working on what, at any given time. But Trello isn't just for work. You can use it to organize just about anything, perhaps your entire life.

The surprise announcement that Rupert Murdoch will step away from his corporate leadership roles at his media empire underscores some key lessons for business leaders about the importance—and potential consequences—of succession planning.

With the businesses expanding, employers often use rotating shifts to tend to their customers’ needs at all times. Some of them also use rotating shifts because their business may require continuous production, for instance.

In the digital age, where every click, scroll, and tap can be meticulously tracked and analyzed, email remains an incredibly powerful tool for businesses and marketers. It’s personal, direct, and when executed correctly, can yield a significant ROI. But how can organizations ensure that their email campaigns are performing at their optimum? The answer lies in email analytics.

The thought of calling a prospect without notice can intimidate even the most seasoned sales professional—especially considering 72% of B2B buyers prefer not to work with a sales rep at all, according to Gartner research.[1] But if you have the right approach, cold calling can be an effective way to start a long-lasting relationship with a new client.

3 cold-email strategies from small-business founders who used them to show off their work, land clients, and grow company profits

Your clients are eager to ‘go viral’ on social media, and you're determined to deliver. However, you understand that simply churning out content isn't enough. To achieve exceptional results, it is crucial to have high-quality social media agency tools.

The dream of homeownership has been a difficult one for many Americans lately. The combination of soaring mortgage rates, low inventory, inflation, and now, the added financial burden of the resumption of student loan payments, are all making the road very arduous.

The Blogosphere is here and it is not going anywhere. It’s not just for people talking about what they’re eating for lunch or their next celebrity crush. Blogging is big business for entrepreneurs and business owners. CEO Blog Nation has a blogging community and we regularly blog for entrepreneurs and business owners. There are numerous reasons to blog. Rescue a CEO asked some businesses how they use blogging to help their business.

Leverage data-driven personalization to personalize customer experiences and elevate your marketing strategy. Discover the power of data-driven marketing.

When it comes to your email list, growth for growth’s sake should never be the goal. Building a list of unengaged or, worse, unconsenting subscribers will only send your email performance and deliverability plummeting.

Apart from fast shipping and the usual discounts for Black Friday and Cyber Monday, the company is betting that targeted ads, powered by artificial intelligence (AI), will draw more shoppers and advertisers to its platform.

Use AI tools and best practices to scale your SEO efforts, grow your organic traffic, and improve user acquisition.

Consistency is key. While that phrase can be applied to many different situations, when it comes to building a brand, maintaining consistent messaging is crucial to sustaining your company’s reputation. Enter brand compliance, a strategy that helps uphold your brand identity.

With the right elements, such as franchise testimonials and transparent investment expectations, websites can play a crucial role in generating leads for franchise brands.

Reviews are one of the top indicators customers look for when evaluating your business. Here's how to ask customers for reviews using 11 tactics.

In the world of SEO (search engine optimization), rank tracking is a bit like checking your progress in a race. In both situations, you’re bound to ask questions like: