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Key 9 benefits of google business profile
Are you curious to know about how people use the internet? Oberlo quoted DataReportal’s data that as of 2022 about 4.9 billion people are active internet users. In connection, Google remains to be a powerhouse when it comes to search engines. Similarweb.com (2022) accounted Google as the top most visited website as of last year. Therefore, as a business or company owner, you should focus on Google Business Profile (GBP), known before as Google My Business (GMB)
As technology continues to advance, accessibility to the internet is increasing. Below are some of the reasons why people are online.
- To find out information
- To find out information
- To look for a product
- To be connected with friends and family
- To research for ideas and new information
- To check news and current events
It is essential to know the benefits of having an updated Google Business Profile with more consumers going online these days. In eCommerce alone online store sales totaled $4.9 trillion in 2021. Find out why you need to focus on your Google Business Profile.
What are the benefits of a google business profile?
Increased online visibility
A Google Business Profile (GBP) allows your customer to search for or find your business. The increase in visibility could lead to potential purchases or visit to your physical shop. When your customers are looking for a particular service or product, there is a chance that they will find your business.
Building trust
Included in the GBPs feature is a section for customer review and feedback. Positive reviews allow your customer to trust your brand better. While negative reviews provide you with insights into areas to improve your business. Use the negative reviews to make adjustments in your business operations.
Remember to address these reviews promptly. A delay in answering negative comments could hurt your brand’s reputation. Customers will also lose trust in your business if there are major issues left unaddressed.
Cost-effective marketing
Creating a Google Business Profile is free. Therefore, this marketing strategy is more cost-effective compared to traditional and other digital forms of advertising. You can reach a wider audience without hurting your pocket. This is especially helpful for startups and small business owners with a low to zero marketing budget.
Improving local SEO
You can improve your local search engine optimization (SEO) with Google Business Profile. As local SEO takes proximity into account, businesses serving local products or services benefit greatly from this feature.
Google considers the information on your profile when determining the relevance of your business to a local search query.
Gather valuable customer insights
You will gain a better understanding of your customers with Google Business Profile. Some of the important insights you can get to better improve your business are:
Number of people who viewed your business profile
- Google search – mobile
- Google search – desktop
- Google maps – mobile
- Google maps – desktop
Business Profile Interactions
- Calls
- Messages
- Bookings
- Directions
- Website clicks
Attract potential customers
Keep your gbp updated to attract more customers. The reviews of those who already availed of your service or purchased your product plays can be a key factor in getting more potential customers.
In addition, gbp also has a Question and Answer feature where customers can answer questions. You have the opportunity to address those questions properly. Business owners providing excellent customer service by addressing complaints and feedback build good credibility for their business.
Retain loyal and repeat customers
Gbp provides a medium to communicate with your customers. Thus, customer relationships are maintained.
How to optimize your google business profile
Accurate and up-to-date information
You can maximize the full potential of the GBP by making sure that all information on your profile is accurate and up-to-date. This includes your name, address, phone number, and hours of operation. You don’t want your customers to be calling the wrong number or a deactivated one, right?
In addition, make sure to add high-quality photos to your profile. Photos should capture the customer’s attention and engage with your page. This will give your customers an idea of the type and quality of products you’re selling. This gives them an idea of what to expect. Photos should accurately represent your business and make it stand out.
Check and respond to reviews
Checking the review section regularly ensures that comments, feedback, and complaints are attended to. Regardless of whether reviews are positive or negative, responding to your customer makes them feel they are valued. Confidence and trust are built if customer service is not neglected.
Encourage customers to leave reviews
You can ask your customer to leave a review on your profile. Positive reviews can help with your business’s overall rating. Negative reviews will make you analyze your business better.
Leverage keywords
Take time to learn and understand search engine optimization. This is vital in making sure that your profile stays relevant and visible. Use keywords in your Google Business Profile that will improve your local seo.
Stay up-to-date with best practices
Keep up with the latest trends and best practices related to Google Business Profile. Read and follow the guidelines for optimizing your Google Business Profile.
Utilize new features:
Google continuously works on adding new features in GBP as part of its customer service. Showcase your online presence by taking advantage of this feature.
Who can create Google Business Profile?
If you are finally convinced that Google Business Profile offers great benefits, start creating your profile. Anyone who has a physical store and wants more foot traffic can create GBP. Business owners with websites are also recommended to create gbp to drive more visits to their sites. If there is more traffic to your sites and better engagement, product purchase is possible.
In conclusion, google business Profile is a medium for better brand visibility and maximizing online presence. Business owners should utilize the features available. It offers brands the opportunity to engage with customers, address complaints, and potentially increase sales.
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