Ascendly Marketing in the News
Reuters, The New York Times, Forbes and Inc. have asked Ascendly’s president, Marshal Davis, how marketing, A.I. and small business actually work. Here’s every story we can verify, linked to the source, plus the team behind the answers.
600+ five-star Google reviews · Since 2013
“Awareness is probably the first key thing for a small business. Most people aren’t even aware of the capabilities that are possible now with AI technologies.”
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“Not all digital channels are equally susceptible to ad fraud.”
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“Having a well-defined succession plan is crucial for the stability and future of any business.”
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“While low rates are tempting, I’ve learned the hard way that price isn’t everything.”
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“By making customers feel they are part of an exclusive opportunity, we’ve boosted short-term sales and also built a stronger, more engaged community.”
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“National marketing campaigns often focus on building brand awareness and establishing a consistent image across all locations.”
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Featured Media Coverage
The three that show our work most clearly: a client A.I. campaign in Reuters, an A.I. leasing assistant in The New York Times, and Ahrefs’ 100-expert SEO roundup.
Amazon's playbook for happy holidays: discounts, same-day delivery - and AI
From the articleAdding such “whimsical imagery” has increased social sharing significantly, Marshal Davis, Ascendly’s President said.
Reuters on A.I. in holiday retail, citing Ascendly’s generative-image campaign for a client and its effect on sharing.
- Published
- Oct 27, 2023
- Contributor
- Marshal Davis, President, Ascendly Marketing
When Your Building Super Is an A.I. Bot
From the articleMarshal Davis … monitors the A.I. system he created to help his two office workers answer the 30 to 50 calls they receive daily at a 160-apartment complex in Houston.
A look at landlords using A.I. chatbots, built around the leasing assistant Marshal set up for a Houston apartment community. The Times describes his real-estate technology consulting work and does not name Ascendly.
- Published
- Jun 26, 2024
- Contributor
- Marshal Davis (named as a real estate technology consultant)
How Do You Explain the Value of SEO? I Asked 100 Experts
“Pointing out specific examples of competitors’ articles that are generating significant organic traffic … makes the opportunity cost of not investing in content painfully apparent.”
Ahrefs asked 100 SEO practitioners how they justify SEO budgets. Marshal is quoted three times, on competitor evidence, box-ticking SEO and B2B buyers.
- Published
- Jun 26, 2024
- Contributor
- Marshal Davis, President, Ascendly Marketing
All Media Coverage
Newest first, by original publication date. Each headline opens the original article. If a publisher has taken a story down, we link an archived copy and say so. Stories that were later edited to remove us aren’t listed.
- HubSpot
What Are Facebook Collections for Ads and How to Use Them
“We recently ran a campaign for a client in the retail/ecommerce sector using Facebook Collection ads.”
Expert quoteRead on HubSpot ↗ - Channeltivity
How to Pull Off a Successful PRM Launch
“Our strategy for selecting launch assets was driven by the goal of reducing customer service interactions as efficiently as possible.”
Expert quoteRead on Channeltivity ↗ - CNN Underscored
How to start a business in Texas
“Make sure that there’s a market for it. It doesn’t necessarily have to be a revolutionary idea.”
- The New York Times
When Your Building Super Is an A.I. Bot
From the articleMarshal Davis … monitors the A.I. system he created to help his two office workers answer the 30 to 50 calls they receive daily at a 160-apartment complex in Houston.
- Ahrefs
How Do You Explain the Value of SEO? I Asked 100 Experts
“Pointing out specific examples of competitors’ articles that are generating significant organic traffic … makes the opportunity cost of not investing in content painfully apparent.”
Expert roundupRead on Ahrefs ↗ - For business ownersReading this as a business owner?
Skip the theory. Book a free strategy call with the team and leave with a plan for your own marketing.
Book a free strategy call → - Inc.
3 Ways to Avoid Chargeback Losses on E-Commerce Sales
“Implement written agreements detailing every aspect of a transaction, like a website design project specifying revisions and timelines.”
Expert quoteRead on Inc. ↗ - 1851 Franchise
Local vs. National: Crafting Effective Franchise Marketing Strategies
“National marketing campaigns often focus on building brand awareness and establishing a consistent image across all locations.”
InterviewRead on 1851 Franchise ↗ - DashThis
Agency Performance: What to Measure (Besides ROI)
“Proposals for e-commerce and SaaS clients converted at twice the rate of other industries.”
Company featureRead on DashThis ↗ - CRM Magazine
Tips and Technologies for Reducing Ad Fraud
“Not all digital channels are equally susceptible to ad fraud.”
Expert quoteRead on CRM Magazine ↗ - SuperMoney
Best Strategies For Real Estate Marketing
“Direct mail campaigns can target specific neighborhoods with personalized offers, increasing relevance.”
Expert quoteRead on SuperMoney ↗ - The Drum
Is Ozempic’s marketing leaning into its viral weight loss reputation?
“Ozempic is actively targeting individuals beyond the diabetic population.”
Expert quoteRead on The Drum ↗ - CMSWire
What Your Brand Needs to Know About FoMO Marketing
“By making customers feel they are part of an exclusive opportunity, we’ve boosted short-term sales and also built a stronger, more engaged community.”
Expert quoteRead on CMSWire ↗ - Bob Vila
The Best Lead-Generation Websites for Contractors of 2024
“Contractors should prioritize websites that align with their service niche and geographic reach.”
- OnDeck
Content Marketing for Small Business: What You Need To Know To Succeed
“Content creation isn’t about what you want to say, it’s about what your audience wants to hear.”
Expert roundupRead on OnDeck ↗ - The Food Institute
Why Legacy Beverage Brands are Revamping Their Image
From the articleDunkin’ Donuts’ shift to simply Dunkin’ serves as the gold standard, according to Marshal Davis.
Expert quoteRead on The Food Institute ↗ - Inc.
That Colleague or Customer on Zoom Might Be an AI Deepfake. Here’s How You Can Tell
“Awareness is probably the first key thing for a small business. Most people aren’t even aware of the capabilities that are possible now with AI technologies.”
Expert quoteRead on Inc. ↗ - Prezly
9 powerful real-life examples of social proof
“We leverage endorsements from credible publications as expert testimony, which not only showcases our knowledge and expertise but also significantly boosts our SEO rankings.”
Company featureRead on Prezly ↗ - SMB Guide
AI Disruption: Navigating a New Era of Agile Businesses
“Implement AI in stages, focusing on areas that will yield the most immediate benefits.”
Expert roundupRead on SMB Guide ↗ - Trademarkia
Best Small Business Growth Strategies for 2024: Insights From 8 Experienced Entrepreneurs
“Direct mail, often overlooked in the digital age, can be a powerful tool for startups when personalized and targeted locally.”
Expert roundupRead on Trademarkia ↗ - Clockify
How 8 Web Design Companies Price Their Work
“Competing on price by being the cheapest is a lose-lose situation.”
Company featureRead on Clockify ↗ - GOBankingRates
Self-Made Millionaires: 7 Smart Ways To Make the Most of Your 20s Financially
“While building a business, it’s important to understand that enjoying your 20s and accruing wealth aren’t mutually exclusive.”
Expert roundupSyndicated copy on Yahoo Finance (GOBankingRates original not located)Read on Yahoo Finance ↗ - AccuRanker
Why Regular Rank Tracking is Pivotal For SEO Success
From the article… thanks to regular rank tracking, he could assess the situation and understand the direct side effects of this update on website traffic.
Company featureRead on AccuRanker ↗ - 1851 Franchise
How Websites Play an Important Role in Franchise Success
“The first meaningful interaction most people will have with your franchise is through your website.”
InterviewRead on 1851 Franchise ↗ - SimpleTexting
How to ask customers for reviews: 11 tactics with real-life examples
From the articleAnother angle to come from is your customer’s importance to your community, like Marshal Davis of Ascendly Marketing.
Company featureRead on SimpleTexting ↗ - Reuters
Amazon's playbook for happy holidays: discounts, same-day delivery - and AI
From the articleAdding such “whimsical imagery” has increased social sharing significantly, Marshal Davis, Ascendly’s President said.
Company featureRead on Reuters ↗ - Smartsheet
Build Your Brand Compliance: Steps, Examples, and Starter Kit
“We treat noncompliance as a learning opportunity rather than a failure.”
Expert quoteRead on Smartsheet ↗ - Ortto
Making contact: 8 strategies for building a high-quality email list
“One of the most effective ways to build a high-quality list is through content upgrades.”
Expert quoteRead on Ortto ↗ - Encharge
The Use of Product-Led Marketing Strategies to Empower Users and Drive Growth
“These webinars were recorded and later repurposed as on-demand content for our website and YouTube channel.”
Expert roundupRead on Encharge ↗ - Banzai
Data-Driven Personalization: Elevating User Experience
From the articleAscendly Marketing uses automation tools to scrape data from LinkedIn, websites, and media mentions. The data reveals their subscribers’ hobbies and philanthropic activities, which they use to craft highly personalized emails.
Company featureRead on Banzai ↗ - GOBankingRates
I’m a Real Estate Agent: 10 Ways Millennials Can Still Pursue Homeownership
“This strategy allows you to generate rental income that can offset your mortgage payments.”
Expert quoteSyndicated copy on Yahoo Finance (GOBankingRates original not located)Read on Yahoo Finance ↗ - Business Insider India
3 cold-email strategies from small-business founders who used them to show off their work, land clients, and grow company profits
From the articleResearching prospects and finding the right person to email are the biggest challenges of cold emailing, Marshal Davis, an email-marketing expert and the founder of Ascendly Marketing in The Woodlands, Texas, told Insider.
- CEO Blog Nation
10 Entrepreneurs Explain How They Use Their Blog for Business
“By regularly publishing high-quality content that is optimized for search engines, businesses can climb the search rankings.”
Expert roundupRead on CEO Blog Nation ↗ - Capterra
3 Cold Calling Tips To Crush Your Quota
“Thorough research on the prospect’s industry and pain points is nonnegotiable.”
Expert roundupRead on Capterra ↗ - Forbes
Lessons From The Leadership Transition At Murdoch’s Media Empire
“Having a well-defined succession plan is crucial for the stability and future of any business.”
Expert quoteRead on Forbes ↗ - Clockify
Rotating Shifts: Definition, Benefits, Drawbacks, and Tips
“They provide 24/7 customer service coverage, an invaluable asset in the digital age.”
Expert quoteRead on Clockify ↗ - USA TODAY Blueprint
Cheapest credit card processing for small business in 2024
“While low rates are tempting, I’ve learned the hard way that price isn’t everything.”
Expert quoteRead on USA TODAY Blueprint ↗ - CMSWire
Making Sense of Dark Data With AI: Hidden Treasures for Marketers
From the articleMarshal Davis … told CMSWire that dark data is often replete with unstructured text, which can be an opportunity for better understanding consumer sentiments.
Expert quoteRead on CMSWire ↗ - Smartsheet
20 Successful Email Campaign Examples in 2023 [+ Free Campaign Template]
“Successful email campaigns go beyond flashy designs; they engage, educate, and evoke action.”
Expert roundupRead on Smartsheet ↗ - Sourcing Journal
How Will Hollywood's Halt Impact Trend Cycles?
“Films and TV shows often serve as a mirror to society, reflecting and even dictating what’s ‘in’ and what’s ‘out.’”
Expert quoteRead on Sourcing Journal ↗ - Cybernews
Facebook has deleted four planets' worth of fake users – while real people struggle to get support
“Meta’s appeal process is far from user-friendly, often leading to delays in account restoration.”
Expert quoteRead on Cybernews ↗ - Capterra
The Best Ways To Effectively Secure A Website
“Knowledge is power, and in the cyber world, it’s the ultimate shield.”
Expert quoteRead on Capterra ↗ - Mailmodo
35 Email Marketing Tips From Experts You Can Rely On
“The biggest change for us has been implementing emails triggered by specific user actions.”
Expert roundupRead on Mailmodo ↗ - StoryChief
20 Best Social Media Management Tools for 2026
“In any tool we choose, three functionalities are non-negotiable: seamless integration with other platforms, in-depth analytics, and the ability to scale with our growth.”
Expert quoteRead on StoryChief ↗ - U.S. News & World Report
What Former Pro Athletes Can Teach You About Saving for Retirement
“I worked with them to create a second career strategy, where they invest time and money during their playing days into developing skills for a second career post-retirement.”
Expert quoteRead on U.S. News & World Report ↗ - Medium
How to handle late Payments by Business Partners in a Professional Way
“It was a delicate situation that required me to be firm yet diplomatic.”
Expert roundupRead on Medium ↗ - GOBankingRates
40% of Gen Zers Plan To Start Their Own Business Within the Next Year, Survey Finds
“To give themselves the best chance to succeed, Gen Zers should invest in acquiring essential business skills.”
Expert quoteRead on GOBankingRates ↗ - WinSavvy
How Email Analytics Tools Help Measuring and Boosting Campaign Performance
“My go-to email marketing software is Mailshake, renowned for its effective campaign management capabilities and user-friendly design.”
Expert quoteRead on WinSavvy ↗ - GOBankingRates
I'm a Self-Made Millionaire: Here Are 7 Ways To Get Rich Right After College
“Starting a business, even while working a full-time job, is not only feasible but also advantageous.”
Expert roundupRead on GOBankingRates ↗ - Spin Sucks
Real-Life Strategies Agency Owners Are Using to Land New Clients
“As ironic as it sounds, sponsoring a weekend retreat for business owners and decision-makers to ‘unplug’ from social media worked.”
Expert roundupRead on Spin Sucks ↗
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Explore Our Expertise and Work
What reporters ask us about is what clients hire us for. Pick the topic closest to your problem, read what we said in the press, then see the service and the results.
“Pointing out specific examples of competitors’ articles … makes the opportunity cost of not investing in content painfully apparent.”Ahrefs, 2024
We do the same for clients: find the searches competitors win, then build the pages and authority to take them.
“Not all digital channels are equally susceptible to ad fraud.”CRM Magazine, 2024
Google, Meta and the rest, managed against leads and sales, with the junk traffic filtered out.
“Implement AI in stages, focusing on areas that will yield the most immediate benefits.”SMB Guide, 2024
Chatbots, automation and A.I. search visibility, rolled out where they pay back first.
“Thorough research on the prospect’s industry and pain points is nonnegotiable.”Capterra, 2023
Researched, personalized outbound that books meetings, on domains and data you own.
More proof: all client case studies · about the team
Media Inquiries
Need a source on search, paid and social media, A.I. or small-business growth? This desk is for journalists, editors and podcast hosts. If you want to hire us, use the strategy call below.
Interview Topics
- SEO & search
- Paid & social media
- A.I. in business
- Email & lead generation
- Brand & content
- Small-business growth
Marshal Davis comments on marketing, A.I. and running a growing business. Since 2023 he has been quoted in 40 publications. Send the topic and your deadline with your request.
Media Contact
- Your outlet and the story or episode
- The question or angle you want covered
- Your deadline and preferred format: quote, call or recorded interview
[email protected] · Hiring us? Use the strategy call instead.
Press Resources
Marshal Davis is the founder and president of Ascendly Marketing, a digital marketing agency based in The Woodlands, Texas. He comments on SEO, paid and social media, A.I. in business and growing a small company, drawing on Ascendly’s client work and his background in finance and real estate investing. Before marketing, he played shortstop in the New York Mets organization. He holds a BBA in finance from The University of Texas at San Antonio.
- Name
- Marshal Davis
- Title
- Founder & President, Ascendly Marketing
- Based in
- The Woodlands (Houston), Texas
- Agency since
- 2013
- Comments on
- SEO, paid & social media, A.I., lead generation, small-business growth
- Media contact
- [email protected]
Also on Qwoted for source requests.
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