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Family First Urgent Care · Local SEO Case Study
organic · desktop and mobile
positions gained · mobile “urgent care open near me”
months · project duration
Client: Family First Urgent Care
Project duration: 4 months
Industry: Urgent care
Location: Conroe, Texas
Focus: Local SEO
Family First Urgent Care opened in 2016, founded by two Conroe nurse practitioners. The practice serves Montgomery County and surrounding communities, with separate East and West clinic locations.
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Searches such as urgent care open near me and urgent care clinic near me put a practice in front of people actively looking for nearby care. The case study combines improvements in the supplied Family First ranking report with separately measured Google Business Profile activity for each clinic.
The supplied ranking report shows substantial gains in Google's organic website results:
These are organic ranking improvements. The same report shows five main keywords at #3 in the Local Pack, with unchanged comparison markers for those local positions. The ranking observations are presented at the Family First report level, separately from the clinic-specific GBP figures below.
Over the 90-day comparison, both locations recorded increased call-button activity:
The comparison periods are April 20–July 18 and July 19–October 16, 2026.
The more recent 28-day comparison differs by clinic. West increased from 276 to 327 clicks, up 18.5%, while East declined from 217 to 192, down 11.5%. Those periods are August 22–September 18 and September 19–October 16, 2026.
Family First's report shows first-place organic visibility for an urgent-care search and sizable improvements for other relevant queries. Both clinics grew their GBP call-click totals across the 90-day comparison, although their more recent trends differ.
Measurement note: Clinic-level call figures remain separate. GBP call-button clicks do not establish completed calls, patient visits or appointments. The call comparison dates are separate from the four-month project duration and ranking comparison. Project durations are owner-supplied; exact ranking comparison dates are not established.
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