LinkedIn Ads Agency
For mid-market B2B companies: put your offer in front of the people who sign off on purchases. We run your LinkedIn Ads end to end, and we judge them on qualified leads, not clicks.
- Targeting by job title, company and account list
- Copy, design, Lead Gen Forms and testing handled
- Your ad account. LinkedIn bills your ad spend directly to you
- Month-to-month, with a live reporting dashboard
600+ five-star Google reviews across our 13 live Google Business Profiles
Paid campaigns only. Executive posting is Thought Leadership; one-to-one outreach is B2B Lead Generation.
- First step
- New ad account, Insight Tag and conversion setupA free audit of your current account, keeping its history
- Audiences
- Job titles and seniority at your company sizes, plus retargeting of site visitors
- Formats
- Document ads and single image ads
- Capture
- Lead Gen Form with 2 to 4 qualifying questions
- We judge it on
- Cost per qualified lead, not cost per click
- Audiences
- Your target-account list, narrowed to the buying-committee roles
- Formats
- Single image ads, Thought Leader Ads and document ads
- Capture
- Landing page for high intent, Lead Gen Forms for retargeting
- We judge it on
- Target-account engagement and meetings booked
- Audiences
- Job function and industry, then retargeting of engagers and video viewers
- Formats
- Video ads, Thought Leader Ads and document ads
- Capture
- A retargeting pool you convert with lead campaigns later
- We judge it on
- Reach in your audience, engagement and retargeting pool size
A starting point, not a proposal. We tailor it to your offer, audience and budget.
Our own team’s expertise has been featured in
five-star Google reviews
helping businesses grow
no long-term contract
ad account, audiences and data
Is LinkedIn Advertising Right for Your Business?
LinkedIn targets the buyer’s job, not just their interests. It costs more per click, so fit matters.
B2B Audiences and Buying Committees
B2B deals rarely have one buyer. LinkedIn Ads reach the whole committee at your target companies. Here’s how it compares with the channels next to it.
| LinkedIn Ads | Google Ads | Outbound | |
|---|---|---|---|
| Who you reach | Buyers by job, seniority, company or account list | People already searching for it | Named prospects, one message at a time |
| Best when | Buyers don't search yet, or you sell to a committee | Demand already exists in search | You have a tight list and a direct offer |
| Media cost | Higher cost per click | Varies by keyword | No media spend |
| Ascendly service | This page | Google Ads | B2B Lead Generation |
Campaign Goals and Readiness
LinkedIn Ads usually work best when you have:
- A deal value that can support B2B click costs
- An offer worth a work email: a guide, assessment or demo
- A defined list of job titles, industries or target accounts
- A sales team ready to follow up quickly
- Budget to test for long enough to learn
- Your buyers are consumers, not professionals
- People already search for exactly what you sell
- Your deal value can't support B2B click costs
- Nobody can follow up on leads quickly
Three or more ticks on the left? LinkedIn Ads are worth a test.
LinkedIn Ads Management Services
Our LinkedIn advertising services cover the whole campaign. Pick an area to see what’s included.
Campaign Strategy and Account Setup
We choose the objective and offer, structure the campaigns and set up tracking, for a new account or a rebuild of yours.
Talk it through on a free call- Objective and offer selection
- Campaign structure and budget split
- Insight Tag and conversion setup
- New account launch, or a free audit and rebuild of your existing account
From you: Your offer, sales process and access to the ad account and site
Audience Targeting and Segmentation
We build audiences from job titles, companies and your account lists, and exclude the people who shouldn't see your ads.
Talk it through on a free call- Job title, function, seniority, company size and industry
- Matched company and contact lists for account-based campaigns
- Retargeting of site visitors, page engagers and video viewers
- Exclusions: employees, current customers and poor-fit audiences
From you: Your target-account or contact lists, if you have them
Ad Copy, Creative and Testing
We write the copy and design the ads, test messages and creative, and refresh them as they tire.
Talk it through on a free call- Ad copy written by our team
- Single image, carousel and document ad design
- Message and creative tests, refreshed as performance fades
- You approve every ad before it runs
From you: Approval on every ad, plus brand assets and any video
Campaign Optimization and Budget Management
We manage bids and pacing, cut what doesn't produce qualified leads and move budget to what does.
Talk it through on a free call- Bidding and budget pacing
- Pausing audiences and ads that don't produce qualified leads
- Shifting budget to what works
- A live reporting dashboard, plus clear calls on what to scale or stop
From you: Feedback on which leads were a fit
Ad copy, static, carousel and document creative included
Lead Gen Form setup and lead routing included
Video production quoted separately
New landing pages and CRM builds scoped in your proposal
LinkedIn Campaign Objectives and Ad Formats
We pick formats from your objective. We don’t run every format just because it exists.
Awareness and Demand Creation
Put a useful point of view in front of your future buyers before they're in market.
- Single image and video ads
- Document ads (guides, checklists)
- Thought Leader Ads from your executives' posts
Lead Generation and Demo Campaigns
Turn interest into contact details and meetings, with qualifying questions built in.
- Lead Gen Forms, pre-filled from the profile
- Website conversions on your landing page
- Conversation Ads in the LinkedIn inbox
- Gated document ads
Retargeting and Account-Based Campaigns
Stay in front of the accounts and people who've already shown interest.
- Matched lists of your target companies
- Page engagers and video viewers
- Website visitors, with employees and customers excluded
Format selector: what each one is for
| Format | Best for | What you'll need |
|---|---|---|
| Single image ad | Awareness, lead generation | One clear offer. We design the image |
| Document ad | Demand creation, gated lead capture | A guide, checklist or report you can share |
| Carousel ad | Several products or use cases | Images or points per card. We design them |
| Video ad | Awareness, building retargeting pools | Video footage. Production is quoted separately |
| Conversation ad | Inbox offers with choice buttons | A short message path. We write it |
| Thought Leader Ad | Promoting an executive's post to target buyers | An existing post. Writing it is our Thought Leadership service |
| Lead Gen Form | Capturing leads without leaving LinkedIn | An offer and 2 to 4 qualifying questions |
LinkedIn sets which formats are available and changes them from time to time. We confirm what’s available for your account during planning.
Not sure which formats fit your offer? We’ll map it out on a free call.
Lead Capture, Landing Pages and Sales Handoff
Clicks don’t pay the bills. We plan the whole path from the ad to your sales team.
- 1LinkedIn adThe right offer for the role
- 2CaptureLead Gen Form or landing page
- 3QualificationQuestions, fit and routing
- 4Your sales teamFast follow-up
- 5FeedbackLead quality shapes targeting
Lead Gen Forms or Website Landing Pages
We recommend the destination from your offer and sales process. Landing page advice is included; building a new page is scoped in your proposal.
| Lead Gen Form | Landing page | |
|---|---|---|
| Effort for the buyer | Low: pre-filled, two taps | Higher: they visit your site |
| Lead volume | Usually higher | Usually lower |
| Context and intent | Less: they stay on LinkedIn | More: they read your page |
| What's needed | An offer and qualifying questions | A focused page and the Insight Tag |
Lead Qualification and Follow-Up Responsibilities
We: write the qualifying questions, route every lead to your inbox or CRM, and tune targeting from your feedback.
You: follow up fast, and tell us which leads were a fit.
Conversion Measurement Requirements
We set up the Insight Tag and conversion events, which needs access to your site or tag manager. LinkedIn reports on its own attribution, so your CRM is the source of truth for sales.
New to LinkedIn Ads
Book a free strategy call. We’ll look at your offer, audience and budget, and tell you honestly whether LinkedIn Ads are worth testing.
or call (832) 510-3999
Already running LinkedIn Ads
We’ll review your account and show you what we’d change, and why:
- Targeting and exclusions
- Spend going to poor-fit audiences
- Insight Tag and conversion tracking
- Creative fatigue
- Lead quality and follow-up
Relevant B2B Advertising Experience
We’ve run paid campaigns and lead generation for B2B companies selling to professional buyers. Each example is labelled with its channel, so you know exactly what it shows.
B2B distribution · Google search and retargeting
Shrieve Chemical
Competitor and retargeting campaigns for a B2B chemical distributor, re-engaging buyers who’d viewed specific products.
Building materials · Cold email outbound
Rock Materials
An outbound program that put a building-materials distributor in front of qualified B2B buyers.
Across our 13 live Google Business Profiles
Business Insider, Inc., Forbes, Reuters and more
Helping businesses grow for over a decade
How Our LinkedIn Ads Engagement Works
Four stages. Nothing goes live without your approval.
LinkedIn credits conversions with its own attribution windows, so its numbers can differ from your CRM. We report both.
Discovery and Campaign Planning
Goals, baseline, audience, offer, assets and the access we need.
You: Access and a short intake You approve the plan
Build, Review and Launch
Account setup, tracking, audiences and ads, built and sent for review.
You: Feedback on the ads You approve every ad
Testing and Optimization
Audiences, offers and creative tested in priority order. Budget moves to what works.
You: Quick lead follow-up We agree what to scale or stop
Reporting and Sales Feedback
Spend, engagement, leads and lead quality, plus what changes next.
You: Which leads were a fit Your feedback steers targeting
LinkedIn Ads Budget, Costs and Management Fees
How much do LinkedIn Ads cost? You pay two separate bills, and you always see both.
Media Spend and Agency Fees
- Charged to your card or invoice
- You set the budget
- Never passes through us
- Strategy, setup and targeting
- Copy, creative and testing
- Optimization and a live dashboard
- Month-to-month
Only if you need it: video production, new landing pages or CRM builds, quoted upfront.
Budget Fit and Evaluation Horizon
LinkedIn clicks cost more and B2B sales cycles are long. We recommend a test budget and window from your audience size, offer, sales cycle and click costs in your market.
Account Ownership, Billing and Engagement Terms
- You own the Campaign Manager ad account and billing
- We work through access you grant, and you can remove it
- Audiences, Insight Tag data and campaign history stay with you
- Month-to-month, with scope in your proposal before work starts
Get a budget recommendation for your market. It’s part of the free call.
LinkedIn Ads Agency FAQs
Straight answers on scope, budget, creative, ownership and reporting.
Ask them on a free strategy call. No pitch deck, just your campaign.
Campaign strategy, account setup or a rebuild of your existing account, audience targeting, ad copy and static, carousel and document creative, Lead Gen Form setup, conversion tracking, testing, optimization and reporting. Your proposal lists exactly what’s included and what’s separate.
Yes, they’re separate. Your ad spend is billed by LinkedIn directly to you. Our management fee covers the work. The right test budget depends on your audience size, offer, sales cycle and how many audiences we test. We’ll recommend one on your strategy call.
We write the ad copy and design single image, carousel and document ads, and you approve everything before it runs. Video production is quoted separately. We advise on landing pages, and new page builds are scoped in your proposal.
It depends on the offer. Lead Gen Forms are pre-filled and usually bring more leads with less effort. Landing pages give buyers more context and often bring fewer, better-informed leads. Many accounts use both, and we decide using lead quality, not just volume.
Yes. We start with a free audit of your current campaigns, audiences and tracking, keep the account’s history, and rebuild what isn’t working.
Yes. If you already run LinkedIn Ads, we’ll audit your account for free: targeting and exclusions, spend going to poor-fit audiences, Insight Tag and conversion tracking, creative fatigue, and lead quality. You’ll see what we’d change and why.
Mid-market B2B companies, most often in industrial, hospitality, medical and transportation. If your buyers are professionals with job titles you can name, LinkedIn Ads may fit.
You do. The Campaign Manager account, billing, audiences, Insight Tag data and campaign history belong to your business. We work through the access you grant, and you can remove it at any time.
You get a live reporting dashboard with spend, engagement, form submissions and cost per lead. We go further with your feedback: which leads were qualified, which booked meetings and which became sales. LinkedIn’s own attribution can differ from your CRM, so we show both.
No. LinkedIn Ads management is month-to-month. Scope and terms are written into your proposal before work starts, and the ad account stays yours whatever you decide.
LinkedIn Ads are paid placements targeted by job, company and account list. Organic posting builds an audience over time; that’s our Thought Leadership service. Outbound prospecting means one-to-one messages to named people; that’s our B2B Lead Generation service.
Thought Leader Ads put paid budget behind a post your executive has already published, so your target buyers see it. Writing those posts is a separate service. We can run the ads either way.
Early signals like click-through and form rates show up within the first weeks. Judging lead quality takes longer, because it depends on your sales cycle. We agree on an evaluation window before launch.
Discuss Your LinkedIn Ads Campaign
In one call we’ll look at who you sell to, your offer and your budget, and tell you whether LinkedIn Ads are worth testing. If they are, we’ll outline the first campaigns and what it would take. Already running LinkedIn Ads? Ask for the free audit.
Handy to have ready:
Your campaign objective
Who you sell to
Current account status
Approximate monthly budget
Prefer to talk now? Call (832) 510-3999
