Ecommerce & Shopify SEO Services
Your store has the products. We make Google show them to buyers. Collections, product pages, technical fixes and catalog structure, prioritized by what earns you orders.
600+ five-star Google reviews · Since 2013 · Ex-Google staff on our search team
- Map your collections to the searches buyers make
- Give each search one target page
- Mid-size catalog: collections carry most buyer searches, so they come first
- Shopify: we'll check duplicate /collections/ product URLs, app code and theme limits
Runs in your browser. Nothing is sent or stored.
Our team’s expertise has been featured in
five-star Google reviews
growing businesses online
per month
month-to-month plans
Most stores waste months fixing the wrong things. Before you spend a dollar, we’ll look at your store with you and show you what’s costing you buyer searches, and what we’d fix first.
- Which collections and products should be ranking, and aren't
- Duplicate, filter and variant URLs wasting Google's attention
- Quick wins your team can make this month
- A written proposal after the call, if you want help
No cost, no obligation. You keep the priorities either way.
Ecommerce SEO for Your Store's Growth Stage
Three kinds of stores come to us. The symptoms are different, and so is where we start.
Established
- Collections and products sit on page two
- Organic traffic that doesn't turn into orders
- Competitors and marketplaces take the buyer searches
Where we start: An audit and a roadmap ranked by revenue potential
Scaling
- New products that never get indexed
- Filters and variants creating duplicate URLs
- Collections competing with each other for the same search
Where we start: Catalog architecture, indexation and template fixes
Changing
- A new store with no search history yet
- A move to Shopify that could lose rankings
- URL changes without a redirect plan
Where we start: Pre-launch keyword mapping and migration checks
Swipe to see all →
- You sell your own catalog online, on Shopify or another major platform
- You want more organic orders, not just more traffic
- You can give us store and analytics access
- Someone on your side can approve changes quickly
- You need a new store built? Our website team scopes that separately.
- You mainly want more walk-in customers? That's Local SEO.
- You want Amazon listings and ads managed? That's our Amazon Ads service.
- You need sales this week? Google Shopping ads move faster; SEO compounds.
Ecommerce SEO Services
One roadmap, built from these workstreams. Each one fixes a specific reason stores lose buyer searches.
SEO Audit and Prioritized Roadmap
You know something is holding the store back, but not what to fix first.
- Technical, content and visibility review of the whole store
- Fixes ranked by revenue potential and effort
- Dependencies and who owns each fix: us, you or your developer
Keyword Research and Catalog Architecture
Your collections don't match how buyers actually search.
- Purchase-intent research for your categories and products
- One target page per search, so collections stop competing
- Navigation, hierarchy and internal links mapped to demand
Product and Category Page Optimization
Pages carry thin or manufacturer copy, and nothing earns the click.
- Titles, meta descriptions and headings written for buyers
- Useful collection and product content, replacing duplicate manufacturer copy
- Images, alt text and product structured data reviewed
Optimized priority pages, approved by you before they go live
Product & collection SEO
Technical SEO and Indexation
Google crawls thousands of filter URLs and misses the pages that sell.
- Crawl access, canonicals, sitemaps and index coverage
- Faceted navigation, filters, parameters, pagination and variant URLs
- Template speed, mobile issues, out-of-stock and discontinued product handling
A diagnosis plus fixes, made or specified for your developer
Technical SEO
Supporting Content and Internal Linking
Buyers research before they buy, and your store isn't in that research.
- Buying guides, comparisons and use-case content tied to your categories
- Internal links that pass authority into collections and products
- Content chosen by product demand, not by volume alone
A content plan and published pieces that link to what you sell
Content & internal links
Authority and Link Acquisition
Strong pages still lose to stores with more trusted sites linking to them.
- Outreach built around assets worth linking to: guides, data, brand stories
- You approve outreach targets and anything published under your name
- No paid link schemes, no quotas and no guaranteed placements
Not sure which one comes first? That’s exactly what the free review answers.
A free store SEO review on a call, then a written proposal. No cost and no obligation.
or call (832) 510-3999
Shopify SEO Services
Already have an SEO app? Good. It gives you the controls. Here’s what it doesn’t do, and what our Shopify SEO experts add.
| Shopify on its own | SEO apps | Ascendly | |
|---|---|---|---|
| Edit titles, meta and alt text | Yes, page by page | Yes, often in bulk | Yes, written for buyer intent |
| Sitemaps and canonical tags | Automatic | Some apps adjust | Checked for duplicates and gaps |
| Decide which collections to build | No | No | Yes, from keyword demand |
| Fix filter and variant duplicates | Limited | Partly | Yes, diagnosed and prioritized |
| Write collection and product content | No | AI drafts | Yes, reviewed and approved by you |
| Tie the work to orders and revenue | No | No | Yes, in every report |
Shopify Products and Collections
How the work above applies inside Shopify.
- Collections mapped to buyer searches, with useful copy above or below the grid
- Internal links pointed at one product URL, not the /collections/…/products/ copies
- Variants, tags and filter pages handled so they stop splitting rankings
- Collection hierarchy and menus built around what buyers search
Shopify Technical SEO and Theme Constraints
What Shopify controls, what your theme controls and what we can change.
- Crawl and index review inside Shopify's fixed URL structure and robots.txt.liquid
- Canonical tags, redirects, app-injected code and structured data checked
- Theme speed priorities: apps, scripts, images and sections
- A clear split of work between us, you and your developer
Shopify Delivery Scope
What we need, what we touch and what we never do without approval.
- Supported: Shopify, Shopify Plus stores
- Staff account access. We make the changes, brief your team, or split it: whatever fits your store
- Theme code changes are made by our Shopify web design team, quoted separately, or specified for yours
- Nothing goes live without your approval
Moving to Shopify? URL mapping from the old store, 301 redirects planned and checked, pre-launch crawl of the new store, post-launch index and traffic checks, so you keep the rankings you’ve earned.
Ecommerce SEO Results and Project Evidence
No logo wall and no made-up uplift. Here’s the first thing you’d get from us, and what our SEO work has done for a WooCommerce store.
Illustrative example: your roadmap is built from your own store’s audit.
SEO CASE STUDY · WOOCOMMERCE STORE
A WooCommerce store selling passport and visa expediting services, with a 10-year-old site. Our work: an audit, a content plan mapped to how customers search, on-page work and internal links.
Over 18 months, as published in the case study.
Ascendly Marketing exceeded our expectations. They created a comprehensive digital marketing strategy for our online store. The team was knowledgeable and provided great suggestions. The results were impressive, with increased traffic, leads, and sales.
Ethan P.
Revenue Officer, E-commerce
Want your own roadmap? It starts with a free review of your store.
How the Ecommerce SEO Engagement Works
Four steps, each with a checkpoint. Nothing changes in your store until you’ve approved it.
Discovery and Baseline
Your goals, margins and priority categories. Then a review of the store, the catalog and how it’s measured today.
Access checklist and a recorded baseline
You: store, analytics and Search Console access
Prioritization
Every issue and opportunity ranked by revenue potential, effort and dependencies.
Your roadmap and proposed scope
You approve the roadmap
Implementation and Coordination
We make the approved changes, brief your team, or split it, whichever fits. Releases are scheduled, never surprises.
Changes shipped in agreed batches
You approve before anything goes live
Review and Refinement
A monthly review of what moved, what didn’t and what’s next.
Report plus next priorities
You: feedback and new product plans
Swipe through the four steps →
Step one is a free review. Ongoing plans are month-to-month.
Ecommerce SEO Reporting and Measurement
Traffic is easy to grow and easy to waste. We report up the ladder, all the way to orders and revenue.
- Brand searches are reported separately from non-brand growth
- Sales, seasonality and ad changes are noted next to the numbers
- Revenue figures come from your own analytics, with gaps flagged
Example figures only. Not client data.
Ecommerce SEO Scope and Investment
Ecommerce SEO plans start at $1,500/month, month-to-month. No one-size packages: your plan follows your catalog, your platform and how much needs doing.
Ongoing ecommerce SEO
/month
starting price
Month-to-month. Your exact quote follows the free review, based on your catalog, platform and how much needs doing.
- Audit and prioritized roadmap to start
- On-page, technical and catalog work every month
- Content and authority building
- Developer coordination
- Monthly reporting
You own your store, content and accounts
Work we create for you is yours
Access is through your own staff and analytics accounts
Ecommerce and Shopify SEO FAQs
Straight answers on scope, Shopify, pricing, timing and who does what.
Ask them on the free review call. We’ll answer with your store on screen.
How is ecommerce SEO different from general SEO?
A store has hundreds or thousands of near-identical pages: products, variants, collections and filters. Ecommerce SEO decides which of those pages should rank, keeps the duplicates out of the way and makes product and collection pages win buyer searches. Success is measured in orders and revenue, not just traffic.
What is included in an ecommerce SEO engagement?
An audit and prioritized roadmap, keyword research and catalog mapping, product and collection page optimization, technical SEO and indexation fixes, supporting content and internal links, and authority building. The exact scope is set in your proposal.
Does Shopify's built-in SEO or an SEO app replace agency support?
No. Shopify and SEO apps give you the controls: titles, meta descriptions, sitemaps and canonical tags. They don’t decide which collections to build, which duplicates to remove or which fixes earn revenue first. That strategy, the writing and the prioritization are what we add. We’ll also tell you which apps you don’t need.
Can you optimize an existing Shopify store without rebuilding it?
Yes. Most of the work happens inside your current store and theme: collections, product pages, navigation, redirects and content. If your theme blocks something important, we’ll explain the trade-off and quote the fix before anything changes.
Who implements the technical and content changes?
Whatever fits your store. With staff access we can make approved changes ourselves (titles, descriptions, collection copy, alt text and redirects), brief your team or developer, or split the work. Theme and code changes are made by our developers, quoted separately, or specified for your developer. Nothing goes live without your approval.
What affects ecommerce SEO pricing?
Catalog size and complexity, your platform and theme, the store’s technical condition, how many markets you sell in, how much content is needed and who makes the changes. Ecommerce SEO plans start at $1,500/month, month-to-month. Your exact quote follows the free review.
How long can ecommerce SEO take, and what affects the timeline?
Technical fixes and page improvements can show up once Google recrawls the pages. Competitive categories and new content take longer. Speed depends on your store’s starting point, competition and how quickly changes are approved and released. We don’t promise dates; we show progress in every report.
How is progress measured beyond rankings and traffic?
Non-brand clicks, priority pages indexed, organic sessions to product and collection pages, add-to-cart rate, and organic orders and revenue where your tracking is reliable. Every report also shows the work completed and what’s next.
Discuss Your Store's SEO Priorities
Book a free store SEO review. We’ll look at your store with you, name the three things we’d fix first, then send a written proposal.
Handy to have ready:
Store URL
Platform
Priority categories
Main search problem
Prefer to talk now? Call (832) 510-3999
