Google Ads Management Services
Ascendly plans, builds and manages Google Ads campaigns for businesses that want more qualified calls, form fills and sales from search. We handle strategy, campaigns, landing pages, creative and conversion tracking. You keep full ownership of your account and see every result in a live dashboard.
Ad spend vs. management: your advertising budget is billed by Google directly to you. Our management is quoted separately after a consultation.
- Strategy and keyword research
- Campaign builds across Search, PMax, Shopping, Display, YouTube and LSA
- Landing pages and ad creative
- Conversion tracking and CRM integration
- Ongoing optimization
- A live reporting dashboard
Your account. Your data. You own the Google Ads account; we work through manager access.
Across Ascendly's Google Business Profiles
Our ads and SEO team is led by former Google staff
Helping businesses across many industries grow
Who Our Google Ads Management Is For
We work with local service businesses, B2B companies, ecommerce stores and multi-location brands that want Google Ads to produce measurable calls, leads and sales, not just clicks.
Launching Google Ads for the First Time
We set up a Google Ads account you own, research keywords, build campaigns, landing pages and conversion tracking, and launch with measurement in place before spend starts.
Improving Existing Campaigns
We review your current account (structure, search terms, bidding, budget, ads and tracking), cut what's wasting spend and build on what's working, while keeping your account history.
You'll get the most from Google Ads if you have:
Not sure Google is the right channel? Our PPC advertising services compare paid channels across platforms.
- A clear offer and service area people are already searching for
- A monthly ad budget you can commit while campaigns gather data
- A website or landing page (we can build it for you)
- A decision-maker who can approve campaigns quickly
- A team ready to answer calls and follow up on leads
What Our Google Ads Management Services Include
Account Review and Campaign Strategy
We start with your goals, offer, audience, competitors and existing account data, then define what counts as a conversion and how it will be tracked before a dollar is spent.
Keyword Research and Targeting
High-intent keyword groups, negative keywords, match-type strategy and geographic targeting matched to the markets you actually serve, refined through ongoing search-term reviews.
Campaign Setup and Ad Development
Clean campaign and ad-group structure, responsive search ads, assets and landing pages aligned to each ad group, all built and approved by you before launch.
Budget, Bidding and Ongoing Optimization
Budget allocation, bid-strategy selection, ad and landing-page testing, search-term pruning and regular account changes driven by conversion data.
Google Ads Campaign Types We Manage
Google Search
Text ads that reach people actively searching for what you sell.
Performance Max
Goal-based campaigns across Search, YouTube, Display, Gmail and Maps, fed with strong creative and conversion signals.
Google Shopping
Product listing ads with Merchant Center feed setup and optimization for ecommerce.
Display & Remarketing
Visual ads that re-engage past visitors and reach defined audiences across Google's network.
YouTube Ads
Video campaigns for awareness, consideration and remarketing.
Local Services Ads
Pay-per-lead Google Guaranteed and Google Screened ads for eligible local service businesses.
Included With Your Management
No extra vendors to coordinate. Everything below is part of our Google Ads management, with the exact scope confirmed in your proposal.
- Landing page design and builds
- Ad copy and creative, including image and video assets
- Conversion tracking for calls, forms and purchases (GA4 and Google Tag Manager)
- CRM integration and offline conversion imports
- Merchant Center product-feed management
- A live reporting dashboard
Relevant Google Ads Experience
Real campaigns, reported as measured. Conversions are the conversion actions tracked in each campaign, not a count of customers or revenue.
PPC CASE STUDY
Shrieve Chemical: Competitor and Retargeting Campaigns
Client: B2B chemical distributor. Our role: Ascendly built and managed two campaigns: a competitor campaign targeting people searching for competing products, and a retargeting campaign re-engaging visitors who had viewed specific products.
Metrics as published in the Shrieve case study.
Ascendly Marketing was crucial in revamping our online marketing. They suggested a mix of SEO and PPC. This strategy was highly effective. We saw a spike in both traffic and leads. Their team was always accessible and ready to help.
Susan A.
Office Manager, Real Estate Firm
Google Ads Management Fees and Ad Spend
Every account is different, so we don’t sell one-size-fits-all packages. Here’s how the investment works. We’ll recommend specific numbers in your consultation.
Advertising Budget
Your ad spend is billed by Google directly to your payment method. It never passes through us. We recommend a starting budget based on your goals, market, competition, campaign types and the data available.
Management Fees
Our fee covers strategy, campaign builds, landing pages, creative, conversion tracking, CRM integration, optimization and your live dashboard. You receive a custom proposal once we understand your goals.
Engagement Terms
Scope, start date and terms are spelled out in your proposal before work begins, so you know exactly what's included and how changes are handled.
Google Ads Account Ownership and Access
Your Google Ads account belongs to you, always. We work inside it through manager access, so your campaign history, conversion data and audiences stay with your business no matter what.
What we need from you
Timely campaign approvals, access to your website and analytics, and quick follow-up on the leads your campaigns generate.
- You own the Google Ads account and its billing profile
- Ascendly is granted manager (MCC) access to run your campaigns
- Campaign history, conversion data, audiences and assets stay in your account
- You can see everything we do, in the account and in your live dashboard
- If you ever leave, we remove our access and everything stays with you
Our Google Ads Management Process
Discovery and Account Access
We learn your goals, offer and sales process, review existing performance, and get access to Google Ads, analytics and your website.
Strategy, Build and Approval
We map keywords and campaigns, write ads, build landing pages and set budgets, then walk you through the plan for approval.
Measurement Checks and Launch
Conversion tracking, call tracking and CRM connections are tested before launch so results are accurate from the first click.
Optimization and Review
We refine search terms, bids, ads and pages continuously. Campaigns need enough spend and data before results can be judged fairly.
Conversion Tracking and Google Ads Reporting
What Is Measured
We agree on the actions that matter (calls, form fills, bookings, purchases) and track each one. Where your CRM allows, we separate tracked conversions from qualified leads, booked appointments and closed sales.
What You Receive
A live dashboard showing spend, conversions and cost per conversion whenever you want it, plus strategy reviews covering what changed, what we learned and what's next.
Landing Pages and CRM
We build and optimize landing pages, set up GA4, Google Tag Manager and call tracking, and connect your CRM so offline conversions feed back into Google's bidding.
Google Ads Management FAQs
What does Google Ads management include?
Strategy, keyword research, campaign builds, ad copy and creative, landing pages, conversion tracking, CRM integration, ongoing optimization and a live reporting dashboard. Your proposal confirms the exact scope.
How are management fees different from the advertising budget?
Your advertising budget is what you pay Google for clicks and is billed by Google directly to your payment method. The management fee pays Ascendly for the strategy, builds and optimization work. We quote it separately.
What budget is appropriate for my campaign?
It depends on your goals, the cost per click in your market, your competition and the campaign types you need. We use keyword and market data to recommend a starting budget during your consultation.
Can you work with my existing Google Ads account?
Yes. We review your current account, keep its history and data, and restructure or improve campaigns based on what the data shows.
Who owns the account and campaign data?
You do. The Google Ads account, billing, campaign history, conversion data and audiences belong to your business. We work through manager access, and if you leave, everything stays with you.
Which Google Ads campaign types do you manage?
Search, Performance Max, Shopping, Display and remarketing, YouTube and Local Services Ads. We recommend the mix that fits your goals rather than running every campaign type by default.
Are landing pages and conversion tracking included?
Yes. Landing page builds, conversion tracking (GA4, Google Tag Manager and call tracking) and CRM integration are included in our Google Ads management.
How are lead quality and campaign results measured?
We track agreed conversion actions such as calls, forms and purchases. When your CRM is connected, we also report qualified leads, appointments and sales so optimization focuses on real business outcomes.
What is the onboarding and launch process?
Discovery and account access, strategy and build, your approval, tracking checks, then launch and ongoing optimization. Timing depends on access, approvals and how much needs to be built.
How does this service differ from broader PPC management?
Google Ads management focuses only on Google’s advertising platform. Our PPC advertising services cover channel selection and campaigns across multiple paid platforms.
Discuss Your Google Ads Campaign
Book a call and tell us about your goals, your market and your current campaigns, if any. We’ll talk through what Google Ads can realistically do for your business and what a management plan would include.
Prefer to talk now? Call (832) 510-3999
