PPC Case Study
Ascendly Marketing Elevates Shrieve Chemical’s B2B Sales with Expert PPC Campaigns
Client: Shrieve Chemical
Industry: B2B Chemical Distribution
Campaign Type: PPC Search & Retargeting
Overview
Shrieve Chemical, a leading chemical distribution company in the B2B sector, sought to enhance their online presence and drive conversions. They partnered with Ascendly Marketing to achieve these goals through expertly managed PPC (Pay-Per-Click) campaigns. Ascendly Marketing launched two highly successful campaigns: a Competitor Campaign and a Retargeting Campaign.
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Competitor Campaign
The Competitor Campaign aimed to attract potential customers searching for products similar to Shrieve’s by targeting keywords of Shrieve’s competitors. This strategy was designed to divert traffic from competitors to Shrieve’s website.
Campaign Highlights:
The campaign earned nearly 170,000 impressions and resulted in almost 6,000 clicks. Most importantly, it generated over 1,500 conversions, showcasing the campaign’s success in driving new customer engagement.
Retargeting Campaign
The Retargeting Campaign focused on users who had previously visited Shrieve’s website and viewed specific products. This strategy aimed to re-engage potential customers who had already shown interest in Shrieve’s offerings.
Campaign Highlights:
With over a million impressions, this campaign significantly boosted Shrieve’s online visibility. It attracted more than 26,000 clicks and achieved an impressive 10,384 conversions, demonstrating the power of targeted follow-up.
Detailed Results
Ascendly Marketing’s PPC campaigns produced outstanding results for Shrieve Chemical:
Competitor Campaign:
- Increased brand visibility by targeting competitors’ keywords.
- Earned 5,958 clicks through strategic keyword bidding.
- Achieved a high conversion rate, turning 1,503 of those clicks into conversions.
Retargeting Campaign:
- Amplified brand presence with 1.1 million impressions.
- Re-engaged 26,346 users who had previously shown interest.
- Recorded 10,384 conversions from those clicks, showcasing the effectiveness of personalized follow-up ads.
Conclusion
Ascendly Marketing’s strategic use of PPC advertising was transformative for Shrieve Chemical. The Competitor Campaign successfully drew potential customers away from competitors, while the Retargeting Campaign effectively capitalized on existing interest to drive conversions.
Key Takeaways:
- Strategic keyword targeting can significantly enhance brand visibility.
- Retargeting interested users is a powerful way to increase conversions.
- Expert PPC management can drive substantial business growth.
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