PPC Management Services
Every click costs you money. We make sure the right ones do: tighter search terms, clean tracking and pages built to convert, run on Google Ads and Microsoft Advertising by a team led by former Google staff.
600+ five-star Google reviews across our 13 profiles · Since 2013 · Month to month
- Do you review search terms and add negative keywords at least monthly?
- Are calls and form fills tracked as separate conversions?
- Does each ad send people to a page that matches their search?
- Do you know your cost per qualified lead, not just cost per click?
- Do you own your ad account and its billing?
- Does budget move toward the campaigns that produce leads?
Is PPC the right channel for your offer, market and budget right now?
Already running ads? We look at search terms, structure and tracking.
Platforms, campaigns, first priorities and the full cost.
Our team’s expertise has been featured in
Relevant PPC Campaign Evidence
Real campaigns, reported in their own units. Conversions are platform-recorded actions, so we don’t call them customers.
- Industry
- B2B chemical distribution
- Campaigns
- Paid search + retargeting
- Our role
- Strategy, builds and management
A B2B chemical distributor wanted more buyers to find and act on its products online, in a market where competitors already owned the searches.
Read the full case studyCompetitor campaign
Search ads on competitor and alternative-product keywords, sending buyers to Shrieve's matching pages.
Retargeting campaign
Follow-up ads for people who had already viewed specific Shrieve products.
Figures as published in the Shrieve case study. Conversions are actions recorded by the ad platform, not a count of customers or revenue.
251 Google Ads-attributed purchases on $1,550.70 of Shopping ad spend.
Apr 1 – Jun 30, 2026Purchase action only, last-click. Platform-reported value, not reconciled store revenue.$40.54 ad spend per call conversion ($3,000.11 total).
May 1 – Jul 31, 2026Calls from ads, 60-second minimum. Calls, not qualified leads or leases.$19.02 ad spend per call conversion ($741.71 total).
Jul 1 – Sep 30, 2026Calls from ads, 60-second minimum. Calls, not tours or leases.Want this kind of breakdown for your account?
Is PPC Management Right for Your Business?
Be honest about where you are. The first month looks different in each case.
Launching a New Paid Search Program
People already search for what you sell, but you've never run ads, or you tried once and stopped.
- Keyword and click-cost research for your market
- Conversion tracking live before the first click
- A landing page that matches the search
- A starting budget you can hold steady
Improving an Existing Ad Account
Spend keeps climbing, leads don't, and nobody can say which campaign makes the phone ring.
- A review of search terms, structure, bids and tracking
- Cut the spend that never converts
- Fix what's being counted as a conversion
- Keep your account history intact
Expanding a Working Campaign
Campaigns pay for themselves, but they're capped by budget, locations, products or one platform.
- Check margins and sales capacity first
- Measurement that can handle more volume
- New locations, products or campaign types
- Microsoft Ads where your buyers are
- A clear offer people already search for
- A monthly ad budget you can commit while campaigns learn
- A website or landing page (we can build it)
- Someone who can approve ads and changes quickly
- A team that answers calls and follows up on leads
- Nobody can answer calls or follow up quickly
- There's little search demand for the offer yet
- The budget can't run long enough to gather data
- You want guaranteed lead counts
Recognise your account? We’ll tell you on the call whether PPC is worth it.
Campaign Scope and Platform Selection
Switched on for your account only when it fits your goal. Google-only buyers can go straight to our Google Ads management page.
Search Campaigns
Reach people searching for what you sell, at the moment they search
NeedsSearch demand for your offer and a page that matches itManaged by usShopping Campaigns
Show products with price and image in search results
NeedsA Merchant Center product feed (we manage it)Managed by usPerformance Max
Goal-based campaigns across Google's inventory
NeedsReliable conversion tracking and strong creative assetsManaged by usRemarketing and Display
Bring back visitors who didn't convert; reach defined audiences
NeedsEnough site traffic to build audiences, plus image adsManaged by usLocal Services Ads
Pay per lead for eligible local service businesses
NeedsGoogle screening for an eligible categoryManaged by usMicrosoft Advertising
Extra search reach on Bing and Microsoft's network
NeedsWorking Google campaigns to build fromManaged by us · When it fits your buyersPPC Management Workstreams
Five jobs run in every account we manage. The log on the right shows the kind of changes they produce.
- 01
Account Review and Campaign Strategy
We agree on what success means before a dollar moves.
- Goals, margins and baseline
- What counts as a conversion, and how it's tracked
- Campaign structure and priorities
- A written plan you approve
- 02
Search Intent, Targeting and Exclusions
Pay for buyers, not browsers.
- Keywords grouped by buyer intent
- Match types and negative keyword lists
- Locations, schedule and devices
- Search-term reviews that block irrelevant traffic
- 03
Campaign Structure and Ad Development
Every ad group gets its own message and its own page.
- Campaigns and ad groups split by intent
- Responsive search ads and assets
- Sitelinks, callouts and call assets
- Nothing goes live without your approval
- 04
Bidding, Budget Allocation and Optimization
Money moves to what converts, inside the budget you set.
- Bid strategy chosen for your goal and data
- Budget pacing across campaigns
- Spend shifted toward what produces leads
- Budget increases only with your OK
- 05
Ongoing Testing and Campaign Review
Test one thing at a time, so we know why something won.
- Ad copy and landing page tests
- A change log in plain English
- Regular reviews: what changed, what we learned
- Next priorities agreed with you
Landing Pages, Tracking, and Client Responsibilities
Great campaigns still fail if nobody answers the phone. Here’s exactly who owns what.
Landing-Page Readiness and Conversion Experience
Ads only buy the click. We review the page each ad sends people to, fix what blocks conversions and build new landing pages where the existing ones can't do the job.
Conversion Tracking and Data Access
We set up or repair tracking for calls, forms and purchases with GA4 and Google Tag Manager, then test it before launch. Third-party tools, such as call tracking, are quoted before they're added.
Client Inputs and Sales Follow-Up
You know your customers. We need your approvals, offer updates and a fast response to every lead, plus CRM access or feedback so we can see which leads became sales.
| Activity | Ascendly | You | Notes |
|---|---|---|---|
| Landing page review and recommendations | – | Part of every account | |
| New landing page builds | – | Scoped in your proposal | |
| Conversion tracking: calls, forms, purchases | Shared | You give site and analytics access | |
| CRM connection and offline conversion imports | Shared | Where your CRM allows | |
| Ad copy and assets | Shared | You approve before launch | |
| Offer, pricing and promotions | – | You tell us what's changing | |
| Answering calls and following up on leads | – | Speed here decides results | |
| Marking which leads were qualified or closed | – | Feeds bidding and reporting | |
| Ad spend | – | Paid directly to the ad platform |
Management Fees, Ad Spend, and Account Control
How much does PPC management cost? Two separate bills, both visible to you. Here’s where every dollar goes, and what stays yours.
Management Fees Versus Platform Ad Spend
Your ad spend is billed by Google and Microsoft straight to your card. It never passes through us. Our management fee is a separate invoice for the strategy, builds, optimization and reporting.
Setup and Separately Scoped Costs
Setup, landing pages, tracking and creative are spelled out in your proposal before work starts. Anything outside it, like a third-party tool, is quoted first. No surprise invoices.
Budget Planning and Change Approval
We recommend a starting budget from real keyword costs, competition and your goals. We pace it through the month and never raise it without your approval.
Account Access, Ownership and Handover
You own the ad accounts, billing, campaign history and conversion data. We work through manager access. Month to month: if you leave, we remove our access and everything stays with you.
Your quote depends on your goal, markets, platforms, current account, landing page and tracking needs, and ad budget. One call, then a written quote.
How the Engagement Works
No black box. Every stage has a job for us, a job for you and something you can hold us to.
Discovery and Suitability Review
Access, Baseline and Measurement Readiness
Campaign Plan and Launch Approval
Optimization and Review
Reporting, Lead Quality, and Performance Decisions
Clicks are the start, not the score. Each layer down is closer to money, and needs better data.
Campaign Delivery and Conversion Events
Spend, impressions, clicks and the calls, forms and purchases tracking records
Qualified Leads and Sales Feedback
Leads that fit your definition, minus spam, duplicates and wrong numbers
Revenue and Return Measures Where Supported
Closed deals, orders and revenue tied back to campaigns where the data connects
CPA, ROAS and ROI Are Different Measures
Ad spend ÷ a conversion you choose. Only as good as what you count.
Revenue ÷ ad spend. Needs real revenue data, not estimates.
Profit after ad spend, fees and costs. Needs your margins.
Review Cadence and Optimization Priorities
You get a live dashboard you can open any time, and review meetings that cover what ran, what it cost, what we learned and what changes next. You decide budgets and offers; we decide bids and day-to-day changes.
No agency can promise a CPA or ROAS before seeing your data, and we won’t.
PPC Management FAQs
The questions buyers ask before they sign anything.
Ask anything on a free call. You’ll leave with a plan either way.
Book my free call (832) 510-3999What does PPC management include?
Strategy, keyword research, campaign builds, ad copy and assets, bidding and budget management, search-term reviews, testing and reporting, plus landing pages, conversion tracking and CRM integration. Your proposal lists the exact scope before work starts.
How are management fees different from ad spend?
Ad spend is what you pay Google or Microsoft for clicks, billed straight to your card. The management fee pays Ascendly for the work. They’re separate, so you always see exactly where each dollar goes.
What budget and business inputs are needed to get started?
A clear offer, the locations you serve, a monthly ad budget you can hold steady while campaigns gather data, and someone to answer leads. We recommend a starting budget on the call, based on real keyword costs in your market.
Can you take over an existing advertising account?
Yes. We review what’s running, keep the account and its history, cut what wastes spend and rebuild what needs it. You don’t lose your data or start from zero.
Which platforms and campaign types can you manage?
Google Search, Shopping, Performance Max, Display and remarketing, and Local Services Ads, plus Microsoft Advertising. YouTube, LinkedIn, TikTok and Amazon ads are separate services with their own scope.
Are landing pages and conversion tracking included?
Yes. Landing page reviews and builds, plus conversion tracking for calls, forms and purchases, are part of management. Your proposal confirms what’s needed for your account.
Who owns the advertising account and campaign data?
You do. The ad accounts, billing, campaign history, audiences and conversion data belong to your business. We work through manager access, and if you leave, everything stays with you.
How do you measure lead quality and campaign performance?
We track calls, forms and purchases, then separate those from qualified leads and sales using your CRM or your team’s feedback. You’ll see cost per conversion and cost per qualified lead, and ROAS where revenue data exists.
What affects the time needed to evaluate results?
Budget, click costs, how many conversions happen each month, sales-cycle length and whether tracking is clean. We agree a review point up front so you know when we’ll decide what to keep, change or stop.
What are the engagement and cancellation terms?
Month to month. No long-term contract. If you leave, we remove our access and you keep everything.
Discuss Your PPC Campaign Requirements
Book your free PPC strategy call. Bring your goal and your account, if you have one. Leave with a written plan and quote.
Your business goal
Where you sell
Current account, if any
Rough monthly budget
“We saw a spike in both traffic and leads”Susan A., Office Manager, Real Estate Firm
Prefer to talk now? Call (832) 510-3999