Brazos Bend Powersports Case Study
406 Buyer Leads
Client: Brazos Bend Powersports
Industry: Powersports & Outdoor Equipment
Goal: More consistent buyer leads from the local market
Overview
Brazos Bend Powersports sells ATVs, UTVs, tractors, and lawn mowers. Walk-in traffic was performing well, but the dealership wanted a more consistent and reliable way to connect its salespeople with potential buyers in the surrounding area.
Ascendly Marketing was brought in to generate local buyer inquiries that could supplement walk-ins and give the team another measurable source of sales opportunities.
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The Goal: More Than Walk-In Traffic
The dealership already had customers coming through the door. The opportunity was to add a repeatable digital channel for reaching buyers in its local geographic area—especially people actively considering an ATV, UTV, tractor, or lawn mower.
The campaigns focused on generating buyer inquiries that the sales team could follow up with, creating another path from local interest to a sales conversation.
The Results: 406 Buyer Leads
Ascendly Marketing’s campaigns generated 406 buyer leads for Brazos Bend Powersports on $4,611.20 in total ad spend.
That is approximately $11.36 in ad spend per buyer lead—a measurable source of local buyer conversations alongside the dealership’s existing walk-in traffic.
A More Consistent Source of Buyer Inquiries
Walk-ins remained an important part of the business. The campaigns added another way for Brazos Bend Powersports to connect with people interested in the vehicles and equipment it sells.
With 406 buyer leads generated from $4,611.20 in ad spend, the dealership had a clear, measurable lead source for its sales team to work.
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