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Rogue Odessa · Local SEO Case Study
tracked queries at #1 · Local Finder
tracked queries at #1 · Local Pack
months · project duration
Client: Rogue Odessa
Project duration: 3 months
Industry: Waste oil recovery and environmental services
Location: Odessa, Texas
Focus: Local SEO
Rogue Waste Recovery provides oil-based waste services in Texas, including used-oil collection, oily-water processing and recycling services. This case study focuses on its Odessa location, not the company's other branches.
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The Odessa location previously had no recorded rankings for the local terms marked as new in the comparison report. The opportunity was to appear when businesses searched for waste-oil pickup, disposal and recycling services.
The report shows nine of ten tracked keywords at #1 in Google's Local Finder. The remaining keyword, oil waste disposal, ranks #2.
First-place Local Finder keywords include:
Local Pack results also show strong visibility: eight tracked keywords rank #1 and one ranks #2. The tenth keyword, oil waste oil services, has no Local Pack ranking displayed, although it ranks #1 in Local Finder.
The Odessa profile's call-button clicks increased from 32 to 39 across the consecutive 28-day periods August 22–September 18 and September 19–October 16, 2026. That is seven additional clicks, an increase of 21.9%.
The 90-day comparison increased from 72 to 91 clicks, up 19 or 26.4%, across April 20–July 18 and July 19–October 16, 2026.
The Odessa location gained leading positions for its tracked local service searches, while its GBP call-button activity increased in both measured comparisons. The results belong to Odessa and are not pooled with Rogue's Conroe or Beeville profiles.
Measurement note: Local Finder and Local Pack are distinct ranking surfaces. These counts describe tracked keywords, not coverage across the entire Odessa market. Call-button clicks are not completed calls or qualified commercial leads. The call comparisons are separate from the three-month project duration and ranking comparison. Project durations are owner-supplied; exact ranking comparison dates are not established.
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