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Silver Club Apartments · Local SEO Case Study
tracked queries in the local top two
tracked queries at #1 on both local surfaces
months · project duration
Client: Silver Club Apartments
Project duration: 4 months
Industry: Multifamily housing
Location: Houston, Texas
Focus: Local SEO
Silver Club Apartments is a Houston apartment community offering one-, two- and three-bedroom homes. Its local search opportunity is straightforward: appear when prospective residents look for apartments, bedroom options and nearby rentals.
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Before the engagement, Silver Club was not ranking for the target apartment keywords in its tracking report. The goal was stronger visibility in the local results people use to find and compare nearby communities.
The comparison report shows seven of ten tracked keywords at #1 and two at #2 in both Google's Local Pack and Local Finder. That puts nine of ten tracked searches in the top two on each local surface.
First-place keywords include:
The broader search apartments and the phrase places to rent near me each rank #2. The remaining keyword, rentals near me, ranks #5 in Local Finder; no Local Pack ranking is displayed for it.
Google Business Profile call-button clicks increased from 10 to 30 across two consecutive 28-day periods, August 22–September 18 and September 19–October 16, 2026. That is 20 additional clicks and a 200% increase from a small starting base.
The longer 90-day comparison also increased, from 59 to 67 call-button clicks, or 13.6%. Those periods are April 20–July 18 and July 19–October 16, 2026.
Silver Club moved from no recorded rankings in its tracked target set to prominent local positions for apartment searches relevant to prospective residents. Separately measured GBP activity shows more people clicking the profile's call button in both comparisons.
Measurement note: These are tracked keyword positions, not citywide geographic coverage. Call-button clicks are not completed calls, leasing inquiries or signed leases. The call comparison dates are separate from the four-month project duration and the ranking report comparison. Project durations are owner-supplied; exact ranking comparison dates are not established.
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